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Brand Surgery – excerpts from my Marketing Magazine article
When I was a young product manager back in the ’70s, the only people I could talk to about brands were my colleagues in the marketing department and the advertising agency. Now my accountant, my...
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Turnarounds and the Big Play
I’ve been in business a long time. If you don’t believe me, just look at my profile picture – that was taken a couple of years ago, (okay, maybe I’m being a bit generous on that timeline). My point is...
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10 Ways to Slay Goliath
My business career is characterized with a bunch of David versus Goliath encounters. As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses...
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The 5 Best Bargains in Business
If you think I’m going to list of a bunch of product bargains or discount sales, think again. This blog is about the side of business that drives superior performance at no extra cost. For now, I’d...
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The Strategy of Hustle
I’ve read a lot of books on strategy. The best ones influenced my mode of operation as an executive of Jacobs Suchard, the maker of coffee and chocolate brands, Jacobs, Nabob, Toblerone, Suchard and...
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In Praise of Average Joes
This website was created to share my views and experiences with the next generation of business leaders. That meant reflecting on past situations and determining the factors that were critical to the...
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Nabob and the Coffee Kerfuffle: How the 120-year-old brand managed to...
Article was by Jennifer Horn, Strategy Magazine. Nabob, you’re a feisty fella. In the ’80s, you famously smashed the paper bags of rival Maxwell House in ads to prove your own superior packaging. Not...
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